Hey there!

My name is Paula

A UX professional empowering users and businesses through data-informed, results-driven, & human-centered solutions.

~ just like flowers, products need thoughtful care to thrive ~

case study garden

Uplight - clean tech

Streamlining energy efficiency

flower type:

#SaaS #data viz #web app

flourished with:

#GV design sprint #design system ,

A web-based internal dashboard streamlining access to complex data, decreasing users’ manual tasks by 75% and reducing required work time for daily tasks.

view case study

Cacique Farms - agriculture

Expanding to international clientele

flower type:

#b2b #responsive website

flourished with:

#ux research #guerrilla methods ,

A responsive website increasing Cacique’s exposure to international clientele by facilitating product discovery and company communication wherever they’re from.

view case study

MedSync - health tech

Prescription made effortless

flower type:

#mobile app #branding

flourished with:

#usability #accessibility ,

A mobile app helping users manage their prescriptions with ease by tracking intake, setting refill reminders, and storing provider and pharmacy information.

view case study

Interested in viewing more of my work? View my Dribbble and Instagram accounts!

what others have to say